Choices & Consequences 

Remember the cola taste wars back in day? They were all a variety of which one tastes better or can you taste the difference. Then along came diet this & that with bottled water eventually winning the largest beverage market share. 

So far as carbonated & caffeinated beverage market, Mountain Dew carved out its own niche. Sponsoring the NASCAR 88 of Dale Earnhardt Jr must have positively influenced market share. 

Myself? I’ve settled into water from my well and Starbucks Pike roast for my own fluid & caffeinated thirst quenchers. Having a soda is rare, but not unheard of. 

So where is this going? Good question. The other day, well it was Fathers Day, My son and I stopped at the local convenience store. I offered to get him a beverage of his choice – a one liter bottle of Diet Pepsi. Easy enough, right. There are only two known types of Pepsi, right? Wrong!  

There are now four types of Pepsi – regular – diet – sugar free – natural sugar. Something for everyone. And thats okay. 

In HR, how often is the effort made to reasonably accomodate a variety of tastes?  Or is everything an either/or with no range in between?  Duality is always a false forced choice. 

It is more important to add at least a third choice. Say good, better & best. 

Without contraries is no progression. Attraction and repulsion, reason and energy, love and hate, are necessary to human existence.  William Blake. 



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